Local Restaurant

The challenge

The restaurant had no owned website - only a poor third-party listing. Competitors dominated local search. There was no way to surface the atmosphere, menu, or story that makes an independent worth visiting over a chain.

Our approach

Speculative redesign with full-bleed food photography as the hero, online reservation embed (OpenTable), a seasonally-updated menu section in typographic layout (Playfair Display by course, Inter for dishes), and a private dining enquiry form. The cream/editorial aesthetic brings an almost printed-menu quality to the screen.

Projected outcomes

* Concept project - metrics are illustrative, based on comparable client outcomes.