
AutomotiveConcept project
Car Repair Shop
Concept redesign: trust-first website for an honest independent garage
The challenge
Most independent garages use identical template sites - navy blue, stock photos, outdated layouts. This business had a genuine local reputation built over years, but their website didn't reflect it. Customers were losing confidence before they ever made contact.
Our approach
Speculative redesign using Salt & Pixel's editorial aesthetic. "Honest repairs, fair prices" positioning. Services listed clearly with transparent pricing, Google reviews surfaced prominently, phone number large and tappable - the primary CTA for mobile visitors who often need help urgently.
Projected outcomes
* Concept project - metrics are illustrative, based on comparable client outcomes.
Enquiry form submissions (projected)+120%
Phone tap-throughs on mobile (projected)+85%
Bounce rate reduction (projected)78% → 41%
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